Our Story

🐾 Our Story At SquizzyPlum, our journey began back in 2012 with a batch of homemade dog biscuits baked straight from the heart. What started as a simple treat soon turned into a passion - one filled with wagging tails and plenty of happy lip-licking! With an Animal Behaviour Qualification (2014) and a Puppy Training course (2015) under our belt, we gained a deeper understanding of what pets need - not just to stay healthy, but to truly thrive. That insight inspires every treat and gift we create, blending love, care, and a dash of playfulness. Our brand’s heart and inspiration come from Ally and her daughter Molly. Ally remains the proud face of our biscuits, while little Molly (with her squirrel-like sweetness), became our SquizzyPlum, the name that perfectly captures the fun and affection behind everything we do. At SquizzyPlum, we believe every pet deserves a little extra joy. That’s why we pour our love for animals into every biscuit and gift, spreading happiness, one wag and whisker at a time. 💛🐾